Episode 12 - Delivering Innovation into the Hands of Users

We’re doing the grinding, sometimes frustrating work of delivering change—inch by inch, day by day.

– Barack Obama

In 2012, the Eastman Kodak Company, the firm that dominated still and motion photography for over a century, filed for Chapter 11 bankruptcy protection. The rise of digital imaging had eaten away at their business until they were forced to sell off their legacy photographic film business. Yet, it was Kodak itself that had invented the digital camera more than 30 years earlier… However, they let the technology languish in a lab in order to protect their existing film stock and processing business. In doing so, they squandered a decades-long lead because they didn’t have a strategy for disruptive innovation.

Disruptive innovation fails to reach the market for any number of reasons: fear of self-disruption, internal culture clashes, inability to scale, lack of resources (particularly financing), and more. That is why, it’s critical to have a strategy for bringing innovation to market.

Oceanit practices ‘Intellectual Anarchy’ – empowering teams to break down traditional silos, transcend disciplines, and cross-pollinate ideas and expertise. We create breakthrough ideas, insights, discoveries, and developments — delivering the future as an interdisciplinary force. Through spinouts, co-development partnerships, licensing, and direct manufacturing, Oceanit thrives in delivering solutions to market at scale. Oceanit calls this practice ‘Mind-to-Market’, delivering deep science to disruptive, real-world innovations at scale and impact.

Intellectual Anarchy: The Art of Disruptive Innovation by Dr. Patrick K. Sullivan is available on Amazon. Get your copy at https://bit.ly/2Vk5bhN.

Learn more about Oceanit at https://oceanit.com/deliveringthefuture/ and subscribe to our YouTube channel, https://www.youtube.com/oceanit. Follow Oceanit on X / Twitter / oceanit Follow Oceanit on Facebook / oceanit Follow Oceanit on Instagram / oceanit